.jpg?width=2000&height=1355&name=creative-business-people-handshake-and-laptop-abo-2026-01-09-09-59-15-utc%20(1).jpg "People shaking hands in an office space")
Accelerator Workshop: Winning in the Phygital World
Bridging marketing and sales in today’s phygital world, this workshop uncovers gaps, builds alignment, and drives growth.
Today’s specification journey doesn’t happen in one place. Architects and designers move fluidly between digital research, showrooms, reps, and product libraries before making decisions. The brands that win aren’t just present in these moments — they connect them.
Thinklab research shows a growing gap between marketing and sales teams in todays ever-expanding phygital environment
Our Accelerator Workshop will be tailored to your brand to help your team understand why this is happening, where the gaps are, and how to most effectively close those gaps.
Each workshop is designed to move beyond theory and into action.
Participants gain:
-
Expert facilitation from ThinkLab’s research and strategy team
Guided discussions grounded in real industry research and specifier behavior. -
Hands-on guidance to identify gaps and opportunities
Clarify where your current digital and physical tools support the journey — and where they don’t. -
Custom insights and frameworks tailored to your organization
Translate industry trends into implications for your specific brand, channels, and teams. -
A clear, actionable roadmap
Define the steps needed to connect your digital and human touchpoints and create a stronger specification experience.
These sessions are designed to help your teams move faster, align internally, and prioritize what actually drives specification.
Accelerator Workshops are designed for manufacturers who want to strengthen how they connect with architects and designers.
They are especially valuable for organizations that are:
-
Launching or evolving digital tools for specifiers
-
Rethinking the role of showrooms and physical experiences
-
Aligning sales and marketing teams around a shared strategy
-
Looking to translate industry research into clear internal action
OPTION 1
Virtual
$6,000
90 Minute Keynote
-
Tailored for sales + marketing teams
-
Explore evolving specifier needs across showrooms, libraries, digital tools, and reps
-
Includes 10Q ThinkLab prework survey for comparative insights
OPTION 2
In Person (includes travel)
$12,000
90 Minute Keynote
-
Tailored for sales + marketing teams
-
Explore evolving specifier needs across showrooms, libraries, digital tools, and reps
-
Includes 10Q ThinkLab prework survey for comparative insights
OPTION 3
In Person (includes travel)
$20,000
Half-Day Workshop
-
Deep-dive strategy session for a mix of 3–12 sales and marketing participants
-
Includes Personas Course prework and survey to compare internal and customer perspectives and approaches