Work

Focus Groups

  • Focus Groups
  • Competitive Analysis
  • Product Concept Validation
  • Surveys
  • Creative Brainstorming and Strategy Sessions
  • Business Strategy
  • Product Development Strategy
  • Trends Workshops

Since 2012, ThinkLab has been working with a leading manufacturer, to help solidify its brand position as a go-to resource for contract furniture dealers. The manufacturer wanted to understand the complicated world of specifiers and define strategies to better connect with them, so we leveraged an extensive, in-industry network to help the manufacturer conduct quarterly focus groups in key markets. These sessions gave the manufacturer the opportunity to be the “fly on the wall” of richly facilitated conversations where its employees were  able to hear intricate details about why certain products were selected over others. The manufacturer also was able to hear direct feedback on current products it had in development. Having a third-party help facilitate conversations like this can encourage honest, authentic feedback without any bias. It also allows a company to grow its reach by capitalizing on a broader network of expert industry opinions.

A product director at the manufacturer shared, “ThinkLab has been a key partner to our business. Their vast industry connections and creative thought process have accelerated our team’s understanding of the contract interiors market. This has translated into more successful product launches by giving us the tools we need to be confident in our messaging and on-point in the creation of strong, appropriately targeted marketing materials.”

Because of the successful outcome of past projects, we continue to partner with this manufacturer on bi-annual focus groups across the country. This creates an ongoing, evolving dialog for the manufacturer, which helps it keep a pulse on the market.