What can you expect when you work with our team? Well, that’s up to you. We are here to help, in whatever way is most meaningful and impactful for your business. We leverage extensive knowledge of the contract market to customize research plans, develop strategies, and create marketing tools that help you meet your goals within budget. Our roster of clients includes a wide variety of furniture companies, wallcovering companies, dealers, and even raw material suppliers. Due to the confidential nature of our work, we can’t name them all, but here are a few we are delighted to share:
The world of contract interiors is undeniably complex and making sense of it can be a daunting task, especially to industry newcomers. Fortunately, this is our bread and butter, and we are happy to show you the ropes.
Market Strategy Facilitation
Ever feel like you are trying hard to grow your business, but keep getting stuck at different points along the way? You’re not alone. We’ve worked on several market strategy projects, driving focus and clarity to facilitate a strong, successful roadmap.
CBRE Furniture Forum Strategic Facilitation
If you’re looking for creative facilitation and big thinking from folks who know the contract interiors industry, we can help. CBRE engaged us to facilitate a long-overdue, industry-wide discussion about opening lines of communication, and improving the furniture specification process.
For us, research is our core passion. We have conducted multiple original research projects and spent years developing a network of well-connected sources to help our industry-savvy team be an asset to companies like KI.
Continuing Education Units (CEUs)
We’ve helped dozens of companies answer the question, “How do I get in front of key specifiers?” by developing compelling, relevant continuing education units (CEUs).
BIFMA Member Survey
Connecting directly with your target market can be a challenge, one we’re helping companies overcome by formulating effective market research techniques. For BIFMA, we facilitated a membership survey that garnered even more insight than expected.
New Market Studies
If you’re hoping to branch out into a new market, we can provide the data to help you set the course. We have facilitated multiple (confidential) market studies for a variety of manufacturers.
Ghent Focus Groups
If you want to open up a direct dialogue with your target market, but aren’t sure quite how, look no further. We can help facilitate the conversation.
Product Launch Data Gathering
Launching new product is the lifeblood of a business but often are stressful as teams strive to ensure proper pricing and market positioning so they don’t miss the mark. We get it. That’s why we’re a go-to source for competitive analysis.
We literally wrote the (work)book on how to call on A&D through work we did with a large, national dealership. If your team is struggling to find ways to connect with the industry’s leading specifiers in your market, or open doors for new opportunities, we’re here to help.