What We Do

What We Do

Data and Perspectives that Drive Your Business Forward




Our personalized, grass-roots approach goes beyond typical market research analytics by leveraging our extensive knowledge of the industry. What makes us different is our creative approach in gathering information; capturing the feedback of industry professionals and employees, then translating that feedback into actionable data. We provide our clients with a high-level view of themselves through the eyes of their constituents by conducting focus groups, market surveys, insight interviews and exploration sessions. Our goal is to help you gather information and feedback that allows you to make better business decisions.

  • Focus Groups
  • Surveys
  • Competitive Analysis
  • Research Studies
  • Product Concept Validation
  • Insight Interviews

Research and information gathering is only one piece of the puzzle. We work closely with our customers to help them use the information gathered to develop strategies that drive their business forward. Whether it’s new product development, defining a niche for competitive growth, or other business strategies, our team of specialists work to make it happen. We draw on our many years of experience and deep industry knowledge, while leveraging market research to create customized, creative strategies that make great companies better. We don’t just develop strategy in a vacuum though, we are creative facilitators that engage, teach, and inspire your people along the way.

We are enthusiasts of the design industry with insatiable curiosity; continuously reading, researching and writing about the latest trends and their impacts.  Our non-stop approach to summarizing, digesting, and sharing information is driven by one goal; to elevate the industry as a whole.  Moving another step beyond research and strategy, we help our customers develop tactical tools to execute their strategy by creating Continuing Education Units (CEU’s), hosting trainings, and facilitating industry trends workshops.  We leverage our unique perspective to help our clients develop relevant and impactful dialogues with their target markets.  We listen, understand, and translate your strategic goals into communications and training that that will garner the attention of your constituents.

People are seeing results.

A lot of people like to think they know what is driving change in the way we work. ThinkLab actually does. ThinkLab takes meticulous research and turns it into something actionable. Its group of talented pros has the unique ability to see trends on the horizon — before they actually arrive. They are thorough, engaging and smart. The content they create helps the industry understand what’s happening in our evolving world and we are proud to partner with them.

Rob Kirkbride editor-in-chief Business of Furniture and Workplaces magazines

We just completed our first three CEU presentations. People who didn’t even need CEU credits came out just to hear the content! We are taking this show on the road and it’s going to generate new business and relationships for Source from a different angle. Thank you, ThinkLab, for creating such a positive tool for us.

Bethany Parks Source International, National Sales Manager

The ThinkLab team has an amazing grasp of the complexities of the office furnishings market. Through direct research, ThinkLab helped us to understand the challenges we face with our sales strategy and gave us direction in addressing these challenges.

Phil Polishook DeskMakers CEO

ThinkLab is my go-to source for research projects on various workplace topics. The teams knowledge of our industry & connections within it make my projects go more smoothly, which helps KI produce unique, impactful output in a timely manner.

Jonathan Webb KI Vice President of Sales, Marketing & Workplace Strategy

We have worked with ThinkLab on several unique projects, the most impactful was the creation of a CEU course for our sales team. We found ThinkLab to be creative, open minded, and extremely focused on creating a truly meaningful product that helped us easily articulate our key messages to the market.

Kyle Verplank LightCorp General Manager

I’ve enjoyed working the with ThinkLab. They are first-rate professionals with a keen understanding of the office furniture industry dynamics. The meetings facilitated by ThinkLab through their vast network of design industry contacts has proven to be invaluable to me in developing a new business strategy.

Todd Folkert BOLD Furniture CEO

ThinkLab has completed several projects for us to date. ThinkLab brings an invaluable breadth of experience, they are quick to understand your objectives, and deliver high quality results. I have been immensely pleased with the projects completed for us both in content and timing. ThinkLab has become a great asset to our team.

Sheri Cuccarese Nucraft VP Marketing & Product Development

As a direct result of ThinkLab’s market research, as well as insights into broader marketplace dynamics, the BIFMA Board of Directors was able to quickly come to consensus regarding future strategic direction for the organization during a recent strategy session.

Tom Reardon BIFMA Executive Director

When CBRE Furniture Advisory Services wanted to start a game-changing discussion, we decided to partner with ThinkLab. They leveraged their broad industry perspective to skillfully facilitate a process that inspired us to dig deeper and think bigger. We would not have accomplished our goals without this talented and passionate team.

Julie Deignan Director CBRE Furniture Advisory Services

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