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Meet ThinkLab, your research partner for the interiors industry.

Tired of working harder, not smarter? We understand. So we leverage research to transform confusion into clarity. Experience the ThinkLab difference.
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Focused on the Design Ecosystem

We are the only market research firm wholly focused on the design ecosystem.

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Rooted in Industry Experience

We possess a deep understanding that comes from having lived the worlds of both manufacturing and design.

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Empowering Informed Decisions

We are uniquely positioned to translate data into actionable insights that drive your business forward, faster.

Focused on the design ecosystem:

ThinkLab exists at the intersection of business and design.

Our passion is connecting the worlds of manufacturing and design to help you make decisions armed with industry-specific market research.

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Trusted by More Than 100 Industry Leaders

Manufacturers: Keep your finger on the pulse of design industry evolution.

Become a ThinkLab insider member.

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Rooted in Industry Experience:

Fast-forward your approach to industry insights.

Don’t waste time bringing non-industry consultants up to speed when you can partner with experts. Having worked in A&D firms and manufacturing headquarters, ThinkLab has research specific to your areas of focus.

Recent ThinkLab Research:

U.S. Design Industry Benchmark Report:

The average designer has 26x as much specification power as the average American has buying power. That number can be up to 111x for Interior Design Giants of Design specifiers.

Average Consumer Spending Power
Average Designer Specifying Power
Designer from Top 200 Firm Specifying Power
1 1
Number of Design Firms in the U.S. in 2020.
1 %
year-over-year increase in number of design firms.

Shape the future. Share your expert opinions with us.

Be part of a community of movers, shakers, and future trend influencers. Participate in market research to help drive where the interiors industry is headed next. Get exclusive access to results.

Empowering Informed Decisions:

Experience content that inspires action.

ThinkLab keeps a finger on the pulse of industry economics and design process innovation to track trends that will drive our future.

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Our Perspective on Hot Industry Topics:

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Latest Article

How Visionary Jeffersonian Dinners Forge New Paths for Local Design

In the fast-paced and tech-driven world we live in today, establishing genuine connections and fostering meaningful discussions can be a challenge for individuals and companies alike. We’ve implemented an incredibly successful method to address this issue – hosting Jeffersonian Dinners. Our latest article goes behind the scenes of a recent event to share how you can bring this timeless tradition to fruition

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Accredited Audio CEUs

The Learning Objective

We’re pleased to present The Learning Objective, the first podcast for the architecture and design community where you can receive AIA/IDCEC CEU credit for listening on the go, from ThinkLab and SANDOW Design Group.

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Complimentary Digital Seminars

Building Trust & Connection: What the Next Generation Wants

Join ThinkLab as we take a deep dive into the research findings from ThinkLab’s Design Hackathon. Our focus is on one of the most significant challenges facing our industry – connecting teams across different generations and geographies. We will explore how to build strong relationships and foster trust by looking to Gen Z as prototypes and examine innovative solutions that have the potential to shape the future of our industry’s culture.

What can we do that is 100% just for you?

Talk to us about your specific challenge and let us curate a custom solution to solve it.