Meet ThinkLab, your research partner for the interiors industry.

Tired of working harder, not smarter? We understand. So we leverage research to transform confusion into clarity. Experience the ThinkLab difference.
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Focused on the Design Ecosystem

We are the only market research firm wholly focused on the design ecosystem.

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Rooted in Industry Experience

We possess a deep understanding that comes from having lived the worlds of both manufacturing and design.

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Empowering Informed Decisions

We are uniquely positioned to translate data into actionable insights that drive your business forward, faster.

Focused on the design ecosystem:

ThinkLab exists at the intersection of business and design.

Our passion is connecting the worlds of manufacturing and design to help you make decisions armed with industry-specific market research.

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Trusted by More Than 100 Industry Leaders

Manufacturers: Keep your finger on the pulse of design industry evolution.

Become a ThinkLab insider member.

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Rooted in Industry Experience:

Fast-forward your approach to industry insights.

Don’t waste time bringing non-industry consultants up to speed when you can partner with experts. Having worked in A&D firms and manufacturing headquarters, ThinkLab has research specific to your areas of focus.

Recent ThinkLab Research:

U.S. Design Industry Benchmark Report:

The average designer has 26x as much specification power as the average American has buying power. That number can be up to 111x for Interior Design Giants of Design specifiers.

Average Consumer Spending Power
1x
Average Designer Specifying Power
26x
Designer from Top 200 Firm Specifying Power
111x
1 1
Number of Design Firms in the U.S. in 2020.
1 %
year-over-year increase in number of design firms.

Shape the future. Share your expert opinions with us.

Be part of a community of movers, shakers, and future trend influencers. Participate in market research to help drive where the interiors industry is headed next. Get exclusive access to results.

Empowering Informed Decisions:

Experience content that inspires action.

ThinkLab keeps a finger on the pulse of industry economics and design process innovation to track trends that will drive our future.

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Our Perspective on Hot Industry Topics:

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Latest Article

New ThinkLab Research Reveals 3 Key Things That Matter Most to Dealer Designers

We asked more than 850 designers from all corners of the design ecosystem about their preferred balance of digital and human during the product specification process. The respondents were a mix of architects and designers (A&D) at firms, end user designers, and dealer designers. While there were key similarities across the board, keep reading to discover why what’s important to the dealer designer from a brand is markedly different. 

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Accredited Audio CEUs

The Learning Objective

We’re pleased to present The Learning Objective, the first podcast for the architecture and design community where you can receive AIA/IDCEC CEU credit for listening on the go, from ThinkLab and SANDOW Design Group.

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Design Hackathon

Understanding GenZ

Join our upcoming Design Hackathon, a collaborative workshop in which participants from diverse user groups use a formal design-thinking process to solve a common business challenge from different perspectives. Our next topic? Understanding GenZ: Who they are, what they want, and how they want it. 

What can we do that is 100% just for you?

Talk to us about your specific challenge and let us curate a custom solution to solve it.