About Us:
ThinkLab is Researching the World of Design.
We leverage research on the interiors industry to help you replace assumptions with facts.
Our passion exists at the intersection of business and design.
The interiors industry is complex. We know, because we’ve worked in design firms and manufacturing headquarters. So, we’re uniquely positioned to capture market sentiment, help you track trends, explore emerging markets, validate product concepts, and make your next move well ahead of the competition.
Our Story:
ThinkLab is the intelligence division of SANDOW.

In November 2018, CCG was acquired by SANDOW (the parent company of Interior Design Media, Material Bank, Metropolis, and many other design-driven brands in media and beyond) and rebranded as ThinkLab This move coupled SANDOW’s design industry leadership position and broad reach with CCG’s passions, expertise, and research methodologies. Amanda and much of the core CCG team remain on to grow the company and scale to serve a much broader audience: from commercial to residential, and including product categories from lighting to furniture to flooring and everything in between.
Amanda Schneider, President
Meet the Core Team:
We’re designers who think like researchers, and researchers who think like designers.
ThinkLab’s core team is a diverse group of former product and interior designers, marketing directors, showroom managers, sales reps, and sustainability gurus united by our expertise in, and love for, the world of design.
And we leverage our extensive network to curate the expertise needed to solve your most pressing business challenges.
Amanda Schneider
Amanda Schneider
Amanda Schneider, LEED AP, MBA is a researcher, writer,and founder of ThinkLab. Amanda is a strategic thinker with a strong background including industrial design, market research, product management, sales, and strategic launch practices with a breadth of companies within the interiors industry. Amanda’s creative process stems from her education in Industrial Design from the University of Illinois, Champaign-Urbana, while her natural business sense is augmented by her MBA from the University of Iowa. She is passionate about studying the latest workplace trends to make meaningful connections for the industry and regularly blogs about them in various industry publications. When she’s not busy working in her suburban Chicago office or visiting clients, you can find her trail running at freakishly early hours of the morning, dreaming about that book she’ll write someday, or ambushing her secret stash of dark chocolate and red wine.
Olga Odeide
Olga Odeide
Erica Waayenberg
Erica Waayenberg
Meredith Campbell
Meredith Campbell
Meredith Campbell is a designer, researcher, and writer. Meredith thrives in taking complex, disparate ideas and weaving them together into a story that educates and inspires. With a background in both interior design and sales, Meredith understands what it means to stand in the shoes of a designer and a manufacturer representative. Meredith has a B.S. in Interior Design from the University of Tennessee. She is passionate about delivering insights that drive meaningful change and loves finding the story in the data. To her role at ThinkLab, Meredith brings a thoughtful industry perspective paired with an eagerness to make CEUs and thought-leadership engaging and delightful to consume. When she’s not working from her Atlanta office, Meredith loves to travel, be on the water, paint and spend quality time connecting with family and friends.
Jessica Jenkins
Jessica Jenkins
Jessica Jenkins is a designer, maker, thinker and people-person. Jessica is passionate about human-centric design and how the built environment affects and enhances peoples lives. She is a firm believer that well-designed products are essential in creating impactful interior spaces and experiences.
Jessica has a B.F.A. in Interior Design from James Madison University but has spent the majority of her career in manufacturing sales. She brings creative problem-solving skills and get-it-done mindset to challenge industry norms and produce effective andfunctional solutions. To her role at ThinkLab, Jessica leverages her curiosity for data to bring customer- focused solutions to the ever-changing questions of the design industry.
Outside of her home office in Chicago, Jessica loves to spend quality time with friends and family. She believes life is best experienced through culturally diverse food, good wine and great conversation.
Anna Lu
Anna Lu
Anna Lu is a project manager with a strong foundation in product development and system operations. With a Bachelor degree in Media and Communications from The University of Technology Sydney, Anna has worked in film and television, fashion and consumer products throughout the last 10 years of her career. Anna is all about the balance between creating efficient workflows while leaving enough room for creativity. She is passionate about cultivating innovative work cultures and brings her experience and best practices from other industries to the ThinkLab team. Originally from Sydney, Australia, Anna now calls New York City home. She spends her time visiting museums, frequenting stand-up comedy shows and having adventures with her dog.
Kayla Aimee
Kayla Aimee
Kayla Aimee is a strategic digital content marketer, storyteller, and savvy brand builder. With a background leading inventive initiatives across e-commerce verticals and B2B contract manufacturing, Kayla brings a visionary approach paired with deep industry understanding and intentionality to her role at ThinkLab. What started as a major in organizational sociology quickly became a passion for empowering organizations in pursuit of influential change by crafting integrated, forward-thinking campaigns that foster connection – in the digital space and beyond. Her enthusiasm for designing meaningful strategies with data-driven solutions is matched only by her enthusiasm for Broadway musicals, which means on any given day you can find her dramatically singing along to Spotify in between Zoom meetings. An accomplished author, her out-of-office time is spent drafting her next manuscript, geocaching in the North Georgia mountains with her children, and making semi-viral TikToks of her twin cats.
Allison Roon
Allison Roon
Allison Roon is an interior designer, marketing strategist, and storyteller. With deep roots in the contract furniture industry, Allison offers unique insight to what makes spaces and stories meaningful, and how they can be used to engage an audience and impact change. Allison has her BA in Interior Design from Kendall College of Art and Design, and went on to get her Masters in Adult and Higher Education from Grand Valley State University. With a background as Director of Design, Marketing & Product Management, Allison has an incredible ability to create meaningful conversations around the future of work and workplace, and draw out information and conclusions from client discussions that lead to high level product and market strategy decisions. Her energy is contagious, and communication style engaging. Aside from work, Allison loves sneaking out for a run with the dog along West Michigan’s lakeshore, meandering through a greenhouse, and scouring Zillow in case the next fixer upper catches her eye.
Marykate McCarthy
Marykate McCarthy
Marykate McCarthy is a driver of sustainable growth and business development with an impressive track record of going above and beyond for clients. Marykate began her career providing high-end hospitality experiences to clients across a variety of industries. Her commitment and dedication eventually landed her as a travel embed for the Biden 2020 campaign, where she managed flight logistics. She made an industry pivot in 2021, bringing her client-centered approach and business development acumen to the world of design. She has a passion for client success and connecting people with ThinkLab’s unique products and services. Marykate is a people person at heart but loves to take long hikes in the woods with her Standard Poodle. She has resided in DC for over a decade and loves everything about it.
Tana Gam-Ad
Tana Gam-Ad
Tana Gam-Ad is ThinkLab’s resident graphic designer. A new creative starting out in the industry, her specialities lie in diverse branches of visual design including branding, editorial and social media design and management. Tana earned her BA in Graphic Design from Iowa State University with a double major in journalism, bringing her into the world of both visual and written communication. Her early experiences with established organizations, as well as startups looking to scale, broaden her design thinking and fuel her passion for crafting visual content that best encompasses and elevates a brand’s unique narrative. Outside of the design world, Tana enjoys listening to music while reading, globe-trotting, and loads of baking different kinds of sweet treats.
Need to make data-driven decisions?
Got a Question?
We've got answers.
We think the better question is, why not? Change is happening fast, and the interiors industry is evolving rapidly. If you want to replace assumptions with facts and make decisions with more confidence, research is key to avoiding investment pitfalls.
Our network is extensive, with thousands of participants, and it’s growing every day. As part of the SANDOW family of brands, we leverage their reach to curate expert opinions and advice that help solve your unique challenges most effectively.
Depends on the project, but a good estimate is anywhere from 4-12 weeks from project kickoff. That’s fast enough to let you keep your feet moving, and thorough enough to cover all our bases.
ThinkLab works in all market segments and product categories, from commercial to residential, furniture to flooring, and just about everything in between.
We don’t expect you to know, we’re here to help and can often craft a better solution when we talk first, and plan from there. Contact us to brainstorm!
Join in here, fill out a few simple questions, and we’ll reach out with opportunities specific to your areas of expertise.
Opportunities to get paid for your thoughts and obtain exclusive sneak peek access to the results. We call that influence + information (and a few rewards along the way)!
At this time, they are not. But they’re still packed with insights that are well worth an hour of time. Check out our sister companies, Metropolis and Interior Design, for CEU-approved seminars.