A&D: Want to design, smarter?
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Manufacturers: Wish you could read designers’ minds?
Designers have 26x the specification power as the average consumer has purchasing power. We use research to help you harness it.
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Meet ThinkLab, your research partner for the interiors industry.

Tired of working harder, not smarter? We understand. So we leverage research to transform confusion into clarity. Experience the ThinkLab difference.
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Focused on the Design Ecosystem

We are the only market research firm wholly focused on the design ecosystem.

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Rooted in Industry Experience

We possess a deep understanding that comes from having lived the worlds of both manufacturing and design.

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Empowering Informed Decisions

We are uniquely positioned to translate data into actionable insights that drive your business forward, faster.

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Focused on the design ecosystem:

ThinkLab exists at the intersection of business and design.

Our passion is connecting the worlds of manufacturing and design to help you make decisions armed with industry-specific market research.

  • Get up to speed on industry basics
  • Stay up to speed on the latest trends and happenings
  • Set the speed with data that gives you a competitive edge
ManufacturersA&D
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Trusted by More Than 100 Industry Leaders

Manufacturers: Keep your finger on the pulse of design industry evolution.

Become a ThinkLab insider+ member.

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Rooted in Industry Experience:

Fast-forward your approach to industry insights.

Don’t waste time bringing non-industry consultants up to speed when you can partner with experts. Having worked in A&D firms and manufacturing headquarters, ThinkLab has research specific to your areas of focus.

  • Clarify business strategy
  • Inform product development
  • Strengthen marketing messaging
  • Grow sales
  • Connect with A&D
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Recent ThinkLab Research:

U.S. Design Industry Benchmark Report:

The average designer has 26x as much specification power as the average American has buying power. That number can be up to 111x for Interior Design Giants of Design specifiers.

Average Consumer Spending Power
1x
Average Designer Specifying Power
26x
Designer from Top 200 Firm Specifying Power
111x
1 1
Number of Design Firms in the U.S. in 2020.
1 %
year-over-year increase in number of design firms.
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Shape the future. Share your expert opinions with us.

Be part of a community of movers, shakers, and future trend influencers. Participate in market research to help drive where the interiors industry is headed next. Get exclusive access to results.

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Empowering Informed Decisions:

Experience content that inspires action.

ThinkLab keeps a finger on the pulse of industry economics and design process innovation to track trends that will drive our future.

  • Read our blog
  • Attend digital seminars
  • Download research reports
  • Listen to our podcast
Read our blog
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Our Perspective on Hot Industry Topics:

3 Ways to Create Digital Equity in a Hybrid Workforce

Blog Article

3 Ways to Create Digital Equity in a Hybrid Workforce

As so many make the switch to a hybrid workforce, ThinkLab examines a multitude of new considerations for creating an equitable workforce and workplace.

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ThinkLab Digital Seminar U.S. Design Industry Benchmark Report 2021

Digital Seminar

U.S. Design Industry Benchmark Report 2021

Join us as we dive into topics from the changes in firm structures, the technologies and design skills emerging in importance, to the cities most densely populated with designers, as this digital seminar highlights key findings from ThinkLab’s U.S. Design Industry Benchmark Report.
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ThinkLab Design Nerds Anonymous Podcast for the Interiors Industry

Podcast

Season 2, Episode 2: The Future of Lead Generation

In this episode, we explore evolution of lead generation – and how to turn relationships and networks into business and leads in the commercial design industry.

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